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The Americano dream : how Latinos can achieve success in business and in life

Author: Lionel Sosa
Publisher: New York : Penguin Group, ©1998.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Lionel Sosa
ISBN: 0525943099 9780525943099
OCLC Number: 37315373
Notes: "A Dutton Book."
Includes index.
Description: xvii, 220 pages : illustrations ; 24 cm
Contents: Escaping the cultural shackles: Quién eres tú --
The train is moving-are you on board?: Te subes o te quedas? --
The eight Latino business stereotypes: Que no seas uno de ellos --
The twelve traits of successful latinos : Puedes ser como ellos --
The Anglo businessperson: Amigo o enemigo? --
The traps: Ten mucho cuidado --
It's the lack of education, stupid!: Es cuestión de educación --
What you say isn't what you mean : El arte de la communicación --
Networking: Entre amigos --
The Latina woman is the backbone of our culture: La fuerza de nuestra cultura --
Which of my faces should I show?: Cuál de mis caras quiero que vean? --
Doing the deal: Haciendo buen negocio --
Run your business like a business: No es juego --
Marketing your company: Y tú también! --
The right place-the right time-the right generation: Mañana is today.
Responsibility: Lionel Sosa.

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